The latest Checkers TV ad to hit South African TV screens has turned up the heat between megachef Gordon Ramsay and SA’s own singer-slash-cook, Nataniël.
In the ad, Ramsay oohs and aahs over Checkers’ range of international cheeses and fine wines. Nataniël proceeds to help himself to the food and drink, while poking fun at Ramsay’s celebrity chef status. He manages to pull it off undetected thanks to his use of Afrikaans to hide his real feelings from GR, before mistranslating his comments into English for the UK chef’s benefit. In the end though, Gordy gets his own back with a quick comeback that leaves no ambiguity as to who he sees as the real celebrity on screen.
The fiery pair first appeared together in a Checkers ad that focused on the range of quality meat cuts available at Checkers’ butchery counters. Things were a lot more polite back then and Nataniël seemed happier to hover in the background – something that’s clearly started to change in their most recent collaboration.
If this trend is anything to go by, we can only hold thumbs for whatever transpires in the third confrontation. A beep or two from Mr Ramsay wouldn’t exactly be out of character, and some choice Afrikaans retorts from Nataniël would go down very nicely thank you. Listening, Checkers?